CDMX Regional Menu Launch
Client: Frontera Cocina Mexicana
Frontera Cocina Mexicana at Disney Springs changes its menu quarterly, focusing on a different culinary region of Mexico.
The campaign was three-fold, including pre-launch awareness, menu launch event with celebrity chef appearance and post event marketing. The CDMX (Mexico City) menu launch was one of our most comprehensive for digital marketing integration.
The project included menu design, environmental and print collateral, paid and organic social media and influencer management. We received the Award of Distinction Public Relations Programs: Integrated Marketing at the FPRA Orlando Area Chapter Image Awards 2019 for this campaign.
Window displays hung for the duration of the seasonal menu.
Pre-event promotion video featuring Rick Bayless describing how the flavors of Mexico City inspired his career.
Social media carousel with fun facts about Mexico City.
Post-event promotion: Video ad featured across Facebook and Instagram.