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Orlando Pirates Relocation Campaign
Client: Orlando Pirates
Founded in 2017, the Pirates have been one of the IFL’s most successful organizations, earning multiple championship appearances and winning the league title in 2021. The move to Orlando represents an opportunity to build on that legacy while establishing a deeper connection with a major sports market known for its energetic, family-friendly fan culture.
The event gathered media, community leaders, members of the league office, players, staff, dance team members, and Orlando-area dignitaries for the unveiling of the team’s branding and organizational direction.
The Massachusetts Pirates officially announced their relocation to Orlando in November of 2025, debuting their new identity as the Orlando Pirates during a press conference at the Kia Center. Beginning in the 2026 season, the team will play all home games at the downtown Orlando arena, marking a major expansion for both the franchise and the Indoor Football League (IFL).
The press conference drew an impressive lineup of civic and sports leaders, underscoring widespread support for the franchise’s move:
- Buddy Dyer, Mayor of the City of Orlando
- Todd Tryon, Commissioner of the Indoor Football League
- Steve Hogan, President/CEO of Florida Citrus Sports
- Shan Rose, Orlando City Commissioner, District 5
- Allen Johnson, Chief Venues Officer for the City of Orlando
- Jason Siegel, President and CEO of Greater Orlando Sports Commission
The event gathered media, community leaders, members of the league office, players, staff, dance team members, and Orlando-area dignitaries for the unveiling of the team’s branding and organizational direction.
During the announcement, franchise leadership emphasized a commitment to community engagement and the development of local and regional talent. The team plans to build its 2026 roster with an eye toward homegrown athletes, aiming to give Central Florida families the opportunity to cheer on players who grew up in the region.
The Pirates outlined plans to bring Orlando’s signature sports energy, seen at Orlando City SC matches and Orlando Magic and Solar Bears games, into the IFL arena environment. The franchise emphasized:
- Family-friendly entertainment
- Affordable ticket options
- Interactive game-day activations
- Deep community engagement
Recap of the Orlando Pirates press conference, announcing the team’s relocation, spirit teams, and coaching staff.
