With over 300 attendees, the Public Relations Society of America hosted its annual SunCon District Conference this past summer. The conference was presented by Walt Disney World, and hosted at Disney’s Boardwalk Inn resort in Orlando, Florida. This year’s conference, titled “SunCon24 – Once Upon A Strategy,” focused on the importance of strategic storytelling in developing and implementing effective public relations campaigns and beyond. 

Wonderland partnered with the PRSA SunCon24 communications committee to produce event thematics, graphics, and promotional collateral. Our team began by developing short-term branding which included a logo as well as color and type systems. These designs were then strategically implemented in web branding, social media posts, email blasts, and print collateral such as the 16-page conference program (shown below).